In a significant move to democratize AI video creation, Microsoft has integrated OpenAI's Sora into its Bing mobile app, enabling users to generate AI-powered videos from text prompts without any subscription fees. This development allows broader access to advanced AI capabilities, previously available only to ChatGPT Plus or Pro subscribers.
Sora's Integration into Bing Mobile
Sora, OpenAI's text-to-video model, can now be accessed through the Bing Video Creator feature within the Bing mobile app, available on both iOS and Android platforms. Users can input descriptive prompts, such as "a hummingbird flapping its wings in ultra slow motion" or "a tiny astronaut exploring a giant mushroom planet," and receive five-second AI-generated video clips in response.
How to Use Bing Video Creator
To utilize this feature:
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Open the Bing mobile app.
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Tap the menu icon in the bottom right corner.
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Select "Video Creator."
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Enter a text prompt describing the desired video.
Alternatively, users can type a prompt directly into the Bing search bar, beginning with "Create a video of..."
Global Availability and Future Developments
The Bing Video Creator feature is now available worldwide, excluding China and Russia. While currently limited to five-second vertical videos, Microsoft has announced plans to support horizontal videos and expand the feature to desktop and Copilot Search platforms in the near future.
Conclusion
By offering Sora's capabilities through the Bing mobile app at no cost, Microsoft and OpenAI are making AI-driven video creation more accessible to a global audience. This initiative not only enhances user engagement with AI technologies but also sets a precedent for future integrations of advanced AI tools into everyday applications.
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