On May 8, 2025, OpenAI announced the appointment of Fidji Simo, the current CEO and Chair of Instacart, as its new CEO of Applications. In this newly established role, Simo will oversee the development and deployment of OpenAI's consumer and enterprise applications, reporting directly to CEO Sam Altman. This move underscores OpenAI's commitment to expanding its product offerings and scaling its operations to meet growing global demand.
Transition from Instacart to OpenAI
Simo will remain at Instacart during a transitional period, assisting in the onboarding of her successor, who is expected to be selected from the company's existing leadership team. After stepping down as CEO, she will continue to serve as Chair of Instacart's Board.
In a message shared with her team and later posted publicly, Simo expressed her enthusiasm for the new role:
“Joining OpenAI at this critical moment is an incredible privilege and responsibility. This organization has the potential of accelerating human potential at a pace never seen before, and I am deeply committed to shaping these applications toward the public good.”
Strategic Implications for OpenAI
The creation of the CEO of Applications role reflects OpenAI's evolution from a research-focused organization to a multifaceted entity delivering AI solutions at scale. With Simo at the helm of the Applications division, OpenAI aims to enhance its consumer-facing products, such as ChatGPT, and expand its enterprise offerings. This strategic realignment allows Altman to concentrate more on research, computational infrastructure, and AI safety systems.
Simo's Background and Expertise
Before leading Instacart, Simo held significant roles at Facebook (now Meta), including Vice President and Head of the Facebook app, where she was instrumental in developing features like News Feed, Stories, and Facebook Live. Her experience in scaling consumer technology platforms and monetization strategies positions her well to drive OpenAI's application development and deployment.
Additionally, Simo has been a member of OpenAI's Board of Directors since March 2024, providing her with insight into the company's mission and operations. Her appointment follows other strategic hires, such as former Nextdoor CEO Sarah Friar as CFO and Kevin Weil as Chief Product Officer, indicating OpenAI's focus on strengthening its leadership team to support its growth ambitions.
