Google is taking a big step forward with AI Mode, its experimental feature designed to answer complex, multi-part queries and support deep, follow-up-driven search conversations—directly inside Google Search.
Initially launched in March as a response to tools like Perplexity AI and ChatGPT Search, AI Mode is now available to all U.S. users over 18 who are enrolled in Google Labs. Even bigger: Google is removing the waitlist and beginning to test a dedicated AI Mode tab within Search, visible to a small group of U.S. users.
What’s New in AI Mode?
Along with expanded access, Google is rolling out several powerful new features designed to make AI Mode more practical for everyday searches:
🔍 Visual Place & Product Cards
You can now see tappable cards with key info when searching for restaurants, salons, or stores—like ratings, reviews, hours, and even how busy a place is in real time.
🛍️ Smarter Shopping
Product searches now include real-time pricing, promotions, images, shipping details, and local inventory. For example, if you ask for a “foldable camping chair under $100 that fits in a backpack,” you’ll get a tailored product list with links to buy.
🔁 Search Continuity
Users can pick up where they left off in ongoing searches. On desktop, a new left-side panel shows previous AI Mode interactions, letting you revisit answers and ask follow-ups—ideal for planning trips or managing research-heavy tasks.
Why It Matters
With these updates, Google is clearly positioning AI Mode as a serious contender in the AI-powered search space. From hyper-personalized recommendations to deep dive follow-ups, it’s bridging the gap between traditional search and AI assistants—right in the tool billions already use.
