I am a resident of Davao and I am supporting the summit.
I wanna join the Mindanao Blogger Summit.
17.9.07
I am Joining the Mindanao Blogger Summit
I am a first time blogger, although I have posted more than a hundred in my own blog. I want to join the summit because I would like to know more about blogging and meet bloggers of course.
I am a resident of Davao and I am supporting the summit.
I wanna join the Mindanao Blogger Summit.
I am a resident of Davao and I am supporting the summit.
I wanna join the Mindanao Blogger Summit.
6th Mindanao ICT Congress
The 6th Mindanao Information, Communication and Technology (MICT) Congress will be timed during the 1sr BIMP-EAGA ICT Conference. The congress will be on October 23 to 24 at NCCC Mall Corporate Center.
On an article posted by Jason Banico:
Join the fun this year. Click here to see the fast facts about the congress.
On an article posted by Jason Banico:
After 5 years of conducting the MICT Congress, why is it that the people behind it are especially noisier this year? Monchito Ibrahim, of the Commission on ICT, answers this succinctly: Mindanao, aside from being the food basket of the nation, is now recognized as a viable source of skilled I.T. workers. However, there are serious challenges that are hampering the island economy from realizing its full potential. The conduct of the 6th MICT Congress is based upon addressing these challenges.
Increasingly we are faced with the specter of globalization. The playing field is at a much higher level now, and if we remain reluctant to forge ahead, we are in danger of losing out to more aggressive and single-minded competitors. One of which is China. This nominally Communist nation has apparently embraced capitalism, seemingly without much reservation. We see now that their sheer population size alone poses a threat to our ability to excel in the global arena. For example, some parts of China receive a hundredfold more I.T. outsourcing projects from Japan than we do.
Mindanao, led by Davao City and Cagayan de Oro City, stands a fighting chance. We do have highly-skilled and I.T. professionals, as well as a supply of trainable personnel. A good number of whom, unfortunately, are no longer within our borders. That’s one problem: brain drain. Another is this: How steady will this manpower supply be 5, 10 years hence? Is our educational infrastructure coping with the changing technologies? Are our schools adapting their curricula to meet the stringent requirements of I.T. companies?
This issue is involved, to say the least, but it is not yet moot. There will be no quick fixes for this industry-academe situation, but working towards the solution must be begun immediately. Fortunately, we have a working model upon which to build and improve: the MICT itself, and the synergies that have successfully sprung up only this year.
Join the fun this year. Click here to see the fast facts about the congress.
15.9.07
What's a Brand?
In my work as a marketing assistant, I do not like to spend a day without a question. A question that is in line of making my job better thus it will create a better results for the company I am working with.
What is a brand? I have been talking about marketing for the last post that I made (credit goes to Jay Conrad Levinson, author of "Guerrilla Marketing") and it made me realize I wasn't talking about what is really a brand.
I've read on Seth's Blog:
It says the brand has power because it answers your expectation. Was it that difficult? Not at all! You think of yourself as a customer, here you inquire in a bank of what are the requirements of opening an account. The person at the new accounts said that you need picture, ID and the opening deposit. She didn't smile at all. So here you are expecting that the staff and employees would be friendly. This was actually my experience. When I opened that account the only thing I knew is that I am opening an account with this money on hand. I do not know their policy so I was expecting it will be explained to me. I know that there are a lot of other customers to attend to but I felt I am not important and neither are the rest of us in that bank. Everyone is busy doing something and all the times they were not smiling.
My impression of a bank if that I will let them keep my money and I will have to trust them not just the name of the company. If they will commit mistake I will lose my trust with them, which they did they put it all my deposit into another account name and it made me mad. Trust not just with the staff that is operating the branch but to the name of the company. They did not make their promise so why do I have to trust them the second time around.
A brand is living to what you are telling your clients who you are. Giving them what you expect.
What is a brand? I have been talking about marketing for the last post that I made (credit goes to Jay Conrad Levinson, author of "Guerrilla Marketing") and it made me realize I wasn't talking about what is really a brand.
I've read on Seth's Blog:
I think it is the product of two things:
[Prediction of what to expect] times [emotional power of that expectation].
If I encounter a brand and I don't know what it means or does, it has zero power. If I have an expectation of what an organization will do for me, but I don't care about that, no power.
Fedex is a powerful brand because you always get what you expect, and the relief you get from their consistency is high.
AT&T is a weak brand because you almost never get what you expect, because they do so many different things and because the value of what they create has little emotional resonance (it sure used to though, when they did one thing, they did it perfectly and they were the only ones who could connect you).
It says the brand has power because it answers your expectation. Was it that difficult? Not at all! You think of yourself as a customer, here you inquire in a bank of what are the requirements of opening an account. The person at the new accounts said that you need picture, ID and the opening deposit. She didn't smile at all. So here you are expecting that the staff and employees would be friendly. This was actually my experience. When I opened that account the only thing I knew is that I am opening an account with this money on hand. I do not know their policy so I was expecting it will be explained to me. I know that there are a lot of other customers to attend to but I felt I am not important and neither are the rest of us in that bank. Everyone is busy doing something and all the times they were not smiling.
My impression of a bank if that I will let them keep my money and I will have to trust them not just the name of the company. If they will commit mistake I will lose my trust with them, which they did they put it all my deposit into another account name and it made me mad. Trust not just with the staff that is operating the branch but to the name of the company. They did not make their promise so why do I have to trust them the second time around.
A brand is living to what you are telling your clients who you are. Giving them what you expect.
14.9.07
Dunkin Donuts: My Own Experience
After going through the usual daily routine of a walking marketer, I went inside the mall to get a cold drink and at the same time make myself cold. I ordered first at McDonalds, my favorite Coke Float. I asked for so many ice and sat at the corner where the AC is near and where it is colder. But I got too cold so I went out and ordered Hot Chocolate at Dunkin Donuts.
First thing you've noticed is the spelling of the "Medium" sized soft drink. Instead of "medium" they spell it "madium". Well of course it is wrong, and in marketing one of the crucial mistakes is when you commit mistakes and you know that it can easily be seen by the eye. A company's brand and image not only lies on the good choice of name but on the place you are situated, the choice of words and how you write it. There are a lot to consider but in Dunkin Donuts' sake, a simple mistake in spelling turns out to be a bad image for them. Aside from the lack of good customer service, and a clean place to eat, Dunkin Donuts has not made any corrections on that spelling and for me, it brings down their credibility.
As a marketing person, my first goal when I get to the office is to take a look at how clean the lobby is. This is the first place at MTC Academy that clients will take a look at. Second to that is if everyone is putting a smile on their faces. Third to that is making sure marketing collaterals such as flyers, brochures, tapraulins and others are clean. Even if the words are checked before they are printed I keep on reading them.
I wonder, how come Dunkin Donuts is still around? Well, they make good donuts. What do you think? Write down your comments, it will be a great thing to share not just to me but to others as well.
First thing you've noticed is the spelling of the "Medium" sized soft drink. Instead of "medium" they spell it "madium". Well of course it is wrong, and in marketing one of the crucial mistakes is when you commit mistakes and you know that it can easily be seen by the eye. A company's brand and image not only lies on the good choice of name but on the place you are situated, the choice of words and how you write it. There are a lot to consider but in Dunkin Donuts' sake, a simple mistake in spelling turns out to be a bad image for them. Aside from the lack of good customer service, and a clean place to eat, Dunkin Donuts has not made any corrections on that spelling and for me, it brings down their credibility.
As a marketing person, my first goal when I get to the office is to take a look at how clean the lobby is. This is the first place at MTC Academy that clients will take a look at. Second to that is if everyone is putting a smile on their faces. Third to that is making sure marketing collaterals such as flyers, brochures, tapraulins and others are clean. Even if the words are checked before they are printed I keep on reading them.
I wonder, how come Dunkin Donuts is still around? Well, they make good donuts. What do you think? Write down your comments, it will be a great thing to share not just to me but to others as well.
13.9.07
Walking Marketer
Only because the company is starting it does not mean that you got to buy a car for some people, especially for the marketing personnel to use to be able to get to the place they are supposed to do their marketing work. In guerrilla marketing, you got to walk to be able to evangelize your service. It is indeed a good exercise, but most people won't do what I am doing now.
If given the chance I would like to ask for a car so that I can use the car whenever I would do follow up and courtesy calls to my clients. Unfortunately, even a taxi ride, my company can afford it but due to cut budget, I am only allowed to use the jeepney ride.
During my first days at this company, I am so tired. Bloody hell! An 8 hours of sleep is not enough for a 5 hours marketing adventure everyday.
I love my job. It keep me updated, alert, and energetic all the time. I am a walking marketer. I don't care. Walking keep me in shape too. This is how I do my guerrilla marketing.
What about you? Are you a walking marketer like me?
If given the chance I would like to ask for a car so that I can use the car whenever I would do follow up and courtesy calls to my clients. Unfortunately, even a taxi ride, my company can afford it but due to cut budget, I am only allowed to use the jeepney ride.
During my first days at this company, I am so tired. Bloody hell! An 8 hours of sleep is not enough for a 5 hours marketing adventure everyday.
I love my job. It keep me updated, alert, and energetic all the time. I am a walking marketer. I don't care. Walking keep me in shape too. This is how I do my guerrilla marketing.
What about you? Are you a walking marketer like me?
12.9.07
Getting Creativity on Paper
In marketing, you need to know how to draw your creativity on paper especially when you are in advertising. Everyone of us can be creative. Many can't verbalize it in words. Many can't implement such creativity into drawing for better understanding.
I do get the problem sometimes. Before it is hard because I have to create a cartoon out of nothing. I have to select only those that can be used and most of the times, the pictures that I got from the Internet is a picture of so many background and so many other things included which is not going to be included in my lay-out. As a lay-out artist, I have to cut those parts that are not included. Sometimes, you couldn't get a better picture because the file is too small. In that case, you got to make a picture in your own.
I hate it when I am disappointed and the reason I am disappointed because of myself and no other than me. It is the worst part of being a one-man department. You go with your creativity but in the end you are not contented.
It is part of marketing though, but at the end of the day, I am quite happy how things worked out. It only mean I am capable of doing more things as to the usual that I do. Creative does not stop of thinking, but to be able to write it down and to even lay it out to impress your boss is needed. Marketing is action. What are you going to do when you are given this, do you move or you just stare at it and dream about it?
I do get the problem sometimes. Before it is hard because I have to create a cartoon out of nothing. I have to select only those that can be used and most of the times, the pictures that I got from the Internet is a picture of so many background and so many other things included which is not going to be included in my lay-out. As a lay-out artist, I have to cut those parts that are not included. Sometimes, you couldn't get a better picture because the file is too small. In that case, you got to make a picture in your own.
I hate it when I am disappointed and the reason I am disappointed because of myself and no other than me. It is the worst part of being a one-man department. You go with your creativity but in the end you are not contented.
It is part of marketing though, but at the end of the day, I am quite happy how things worked out. It only mean I am capable of doing more things as to the usual that I do. Creative does not stop of thinking, but to be able to write it down and to even lay it out to impress your boss is needed. Marketing is action. What are you going to do when you are given this, do you move or you just stare at it and dream about it?
Let's Make Up Some Numbers
The medical transcription industry is currently suffering from lack of skilled medical transcriptionist to do the job. Although the work does not require you have a medical background, most people think that way. Filipinos think that you need to type fast in order to do the job. They also think that since computer lessons were not taught to them when they were in college, the job is only for the young generation.
In the book of 21 Indispensable Qualities of a Leader by John Maxwell, one of the characteristics a person should have is Positive Attitude. If you believe you can, you can.
In the industry I am in, the medical transcription industry, it is not about the guts to learn how to type or if I am required to go back to a training school, it is about earning for a living. In this industry there is no discrimination, no age limit, irregardless of what is your educational background, you can be hired. If you know how to speak and write in English, teachable, committed and a person who wants to earn big in less than 5 years as a home-based medical transcriptionist.
Let us make up some numbers here. We mumble on there is no work available for us, government is not doing their part. Ask yourself, do I need to change? I would love to hear your side. Leave your comments.
In the book of 21 Indispensable Qualities of a Leader by John Maxwell, one of the characteristics a person should have is Positive Attitude. If you believe you can, you can.
In the industry I am in, the medical transcription industry, it is not about the guts to learn how to type or if I am required to go back to a training school, it is about earning for a living. In this industry there is no discrimination, no age limit, irregardless of what is your educational background, you can be hired. If you know how to speak and write in English, teachable, committed and a person who wants to earn big in less than 5 years as a home-based medical transcriptionist.
Let us make up some numbers here. We mumble on there is no work available for us, government is not doing their part. Ask yourself, do I need to change? I would love to hear your side. Leave your comments.
Career Orientation at Holy Cross of Davao College
They were of different course majors in college. Almost all are graduating, and wishing they can start their own business after college.
Most people think after college is going to be smooth. That's what I thought back then. It is quite difficult in real life. Few of college graduates were able to understand this situation.
Since you are not graduating yet, enjoy every moment left because one thing is sure about all this, it will never be repeated again.
Good luck everyone.
11.9.07
Rate this Book: " Guerilla Marketing" Part 2
Traditional marketing identifies the heavy weapons of marketing: radio, TV, newspapers, magazines, direct mail, and the Internet. Guerrilla marketing identifies two hundred weapons of marketing and many of them are free.
It is not that hard to find time to search what are those freebies that we can get outside without spending too much money on marketing our products or services. The author kept on saying be creative. Think of what is outside the box and how you can do that? Imagine yourself as the customer, and think of ways to suggest to give a better service or improve the product. Entrepreneurs right now does not mean owning a business of two or more. Entrepreneurs right now only has 2-3 employees maximizing time to built a name or a service that would stand and perhaps give a lasting impression that this idea of an entrepreneur will work. In order to do that, you got to arm yourself with inexpensive materials of marketing.
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