Take this one:
Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.
The author is right on that part. Yes, it is every bit of a contact. How do you make him a market if he's not welcome to the idea you are selling. The author said:
The first time a man looks at an ad, he doesn't see it.
The second time, he doesn't notice it.
The third time, he is conscious of its existence.
The fourth time, he faintly remembers having seen it.
The fifth time, he reads the ad.
Marketing is not-to-ever-quit-system. I say this book is a very good book and I recommend this to everyone who is losing faith with their job or their business. Don't mind his examples just get the energy the author has put on to this book.
I'll give you updates on this book. Meanwhile if you have some questions about what the author say about the traditional marketing and the guerrilla marketing, post your questions and comments. I would love to read them